Privacy Policy

Jump to the Children's Privacy

Effective as of August 2, 2020

All our websites and apps (hereinafter the “Platform”) are safe and privacy-oriented for kids and parents. The Privacy Policy explains how IDZ Digital Private Limited ("IDZ Digital Private Limited", "we", or "us") collects and processes your personal information on the Platform. We value the privacy of both the parents, guardians, and other legal representatives as well as the children who are using the Platform and have, thus, created the Privacy Policy to show our commitment towards safeguarding your privacy. Your privacy is very important to us, and we take it seriously. Please read our Privacy Policy below and let us know if you have any questions or other feedback regarding it.


There are some legal bases for the processing of your personal information and we count on them to process your personal information. We use the main four bases to process your personal information: consent, contract, legal obligation, and legitimate interest.

Consent - your clear agreement to the processing of your personal information for a specific purpose.

Contract - the legal reason for the processing of your personal information necessary for us to perform a contract to which you are a party or in order to take steps at your request prior to entering into a contract.

Legal Obligations - the legal reason for the processing of your personal information necessary for compliance with a legal obligation to which we are subject.

Legitimate Interests - the legal reason why the processing your data is necessary which is based on the legitimate interests or the legitimate interests of a third party, provided those interests are not outweighed by your rights and interests and those interests have a specific purpose, they are necessary, and they are balanced.

Applicable laws indicate other legal grounds for the processing and when they are applicable we will count on such grounds.


If you have given consent to the processing of your data you can freely withdraw such consent at any time by contacting us.
If you do withdraw your consent, and if we do not have another legal basis for the processing of your data, then we will stop the processing of the personal information and will delete in specific situations, including in case if you request the deletion of your personal information and we are obliged to delete your personal information according to the applicable law.
If we have another legal basis for the processing of your data, then we will continue to do so, subject to your legal interests and rights.


When we process personal information, we have obligations according to the applicable laws. We act as a data controller when we determine the purposes and means of the processing of your personal information. As a data processor, we process personal information on behalf of the controller.


Personal Information:

We do not collect any Personal Information like name, phone number, address, location, child's name, etc., from the Platform users. Only if you choose to register and create an account and enter your email address and country of residence, your email address will be stored in a secure server. We do not collect any information apart from the email address while registering your account. An email address is required for the purpose of registration, resetting password, getting a trial or access to more features, etc. The legal bases for the processing are Contract (for the registration and additional content) and Legitimate Interests (for resetting password, important upgrades, new blogs and content which we think may be interesting for you, urgent notifications, etc.). We need to know the country of your residence to comply with Legal Obligations as they differ from country to country.

In order to minimize personal data processed and still be able to provide specific and relevant content we may ask you to provide your child's age range and child's name to customize your profile and provide educational materials relevant to a specific age and name. Such personal information lasts for a session, used only for providing our services, and automatically deletes after the session. The legal base for the processing is Contract.

While registering if you opt-in to receive emails from us for marketing purposes, we may send you emails from time to time. We do not share your email address with any third party for any purpose.

We use services like MailChimp to send you these marketing emails from time to time on the basis of your Consent. Hence we may save the email address in our account there. You can unsubscribe from our newsletter email list at any time by clicking the unsubscribe button at the bottom of any email. For more details, please review MailChimp’s Privacy Policy:

In some cases, we may need your delivery address or email to send books, ebooks, and other educational materials. The legal base for the processing is Contract.

If we do happen to obtain any personal information, including emails or phone numbers obtained through support requests or other correspondence, it will be treated with the strictest confidentiality and used only for the purpose they are provided for. Any such personal information will never be shared with any other entities. Any such personal information will be retained towards the resolution of the support requests and for future reference if you need support again. We can delete the emails anytime on your request. We use Google's G Suite for Business for our emails.

Non-Personal Information:

We make use of analytics services like Appsflyer, Firebase that use cookies sent from our Platform in order to provide non-personal data and information regarding the use of the Platform according to our Legitimate Interests. The kind of information collected includes the type of device or version of the operating system you are using, the app crash report, and the general pattern of the use of the Platform. We use this data to improve the Platform and related services over time so that we can serve our users better. It should be noted that at no point in time shall your personal information be linked to the cookies or videos (non-personal information) sent from your device to the analytics services so that your privacy is always kept protected. Appsflyer and Firebase have their own Privacy Policies for the information they collect from the device via the Platform. Please review their Privacy Policies:

Appsflyer Privacy Policy:

Firebase Privacy Policy:


We do not knowingly contact or do business with children under 13 (thirteen) years of age or such greater age required in your country to register for or use our services. The services are aimed at parents, guardians, or legal representatives of children. If a parent, guardian, or legal representative becomes aware that a child under the age of 13 (thirteen) has attempted to contact and/or do business with us, please send us an email at so that we may rectify the situation.


Our apps may contain in-app purchases (IAP’s) or Subscriptions.


We may occasionally cross-promote other products of our own within our apps. We use Google Admob to provide non-personalized advertisements in some of the apps. In such apps, there is a notice which comes at the beginning of the app that non-personalized ads will be displayed. Please review their Privacy Policy:


The Platform does not interact with any social media platforms. We may provide links to our own social media pages or profiles for the purpose of providing support and product information.


We adhere to the Children's Online Privacy Protection Act (COPPA) and the General Data Protection Regulation (GDPR).

When it comes to the collection of personal information from children under the age of 13 (thirteen) years old or such greater age required in your country to register for or use our services, the COPPA and GDPR put parents in control. The Federal Trade Commission, United States' consumer protection agency, and any of the EEA national independent authorities may enforce the COPPA or GDPR rules accordingly, which spell out what operators of websites, online services, and data controllers shall protect children's privacy and safety online.

The privacy of a child is of paramount importance to you and we respect that. We do not ask for or collect any child-specific data like concrete name and surname, age, school, etc., anywhere on the Platform. We may ask for your child's interests but that is just to personalize your child's experience on the Platform and show them relevant and appropriate content. You can avoid personalizing the experience by not providing any interests and use the default options. We do not let third-parties, including plug-ins, collect personally identifiable information from children. The in-app purchases or subscription services are accessible only via the parental gate. Only after you enter the correct answer to the parental question, will the access to the parent page be granted.


We may use the email address we collect from you when you register, sign up for our newsletter, respond to a feedback survey, or use certain other site features in the following ways:

• To personalize your experience and to allow us to deliver the type of content and product offerings in which you are most interested (legal basis: Legitimate Interests).
• To quickly process or restore your transactions across different devices (legal basis: Legitimate Interests).
• To send periodic emails regarding your order or other apps and services (legal basis: Contract).
• To send marketing emails only if you have opted in to get them (legal basis: Consent).
The anonymous non-personal data that we get for analytics purposes is visible only to our developer team and is strictly for internal analysis to make your app-experience better over time. We do not disclose any of your personal information that we may collect but we reserve the right to disclose any of your personal information if demanded by law or when disclosure is necessary to protect our rights and/or to satisfy a legal procedure, a lawsuit or a judicial order (legal basis: Legal Obligations or Legitimate Interests).


We collect your email address in order to:
• Send information, help you reset your password, respond to inquiries, and/or other requests or questions.
• Market to our mailing list (if you have opted in) or continue to send emails to our clients after the original transaction has occurred.

To be in accordance with CANSPAM, we agree to the following:
• Include the physical address of our business and site headquarters.
• Monitor third-party email marketing services for compliance, if one is used.
• Honor opt-out/unsubscribe requests quickly.
• Allow users to unsubscribe by using the link at the bottom of each email.

If at any time you would like to unsubscribe from receiving future emails, you can email us at or follow the instructions at the bottom of each email and we will promptly remove you from all correspondence.


You can exercise the following rights by contacting us via contact forms.

You have the right to access information about you, especially:
- the categories of data;
- the purposes of data processing;
- third parties to whom the data disclosed;
- how long the data will be retained and the criteria used to determine that period;
- other rights regarding the use of your data.

In recognition of the importance of protecting children's privacy, we explicitly state that parents or legal guardians may exercise the rights described, on behalf of their children. This includes, but is not limited to, the right to access, rectify, limit processing of, or erase the personal data of their child. The right to access information may be performed only by you or your legal representative. In case if you request the right to access information via a legal representative, you have to provide proof of whether such a person may represent you. We are committed to safeguarding the privacy of our younger users and empower parents or legal guardians to actively manage their child's online privacy in alignment with our data protection practices.

You have the right to make us correct any inaccurate personal data about you.

You have the right to discontinue further collection, use, or sharing of the child's personal information.

You can object to prohibit any further use of personal information. You can object to using your personal data for profiling you or making automated decisions about you. We may use your data to determine whether we should let you know the information that might be relevant to you.

You have the right to the data portability of your data to another service or website. We will give you a copy of your data in a readable format so that you can provide it to another service. If you ask us and it is technically possible, we will directly transfer the data to the other service for you.

You have the right to be “forgotten”. You may ask erasing any personal data about you if it is no longer necessary for us to store the data for purposes of your use of the Web application.

You have the right to lodge a complaint regarding the use of your data by us. You can address a complaint to your national regulator.

We will reply to your request within one month unless there is a justified requirement to provide such information faster. This term may be extended according to the applicable law.

In some cases, we may request specific information from you to confirm your identity. This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it.

You do not need to pay a fee to access information or other rights but we may charge a reasonable fee if your request is clearly unfounded, repetitive, or excessive or refuse to comply with your request in these circumstances.


We have security and organizational measures and procedures to secure the data collected and stored and to prevent it from being accidentally lost, used, altered, disclosed, or accessed without authorization. We allow disclosure of your personal data only to those employees and companies who have a business need to know such data. They will process the personal data on our instructions and they are obliged to make it confidential.

You acknowledge that no data transmission is guaranteed to be 100% secure and there may be risks. You are responsible for your login information and password. You shall keep them confidential. In case if your privacy has been breached, please contact us immediately. We have procedures in place to handle any potential data breach and we will inform a regulator of a breach if we are legally required to do so.


The personal data is collected and processed by the company incorporated in India which has no finding of “adequacy” from the European Union. We rely on derogations for specific situations, in particular, we collect and transfer to India personal data only: with your consent; to perform a contract with you, or to fulfill a compelling legitimate interest in a manner that does not outweigh your rights and freedoms. We apply suitable safeguards to protect the privacy and security of your personal data and to use it only consistent with your relationship with us. We also enter into data processing agreements and standard model clauses with our vendors when appropriate.

The Platform contains links to third-party sites. The Privacy Policy does not cover the privacy practices of such third parties. These third parties have their own privacy policies and we do not accept any responsibility or liability for their sites, features or policies. Please read their privacy policies before you submit any data to them.

There are the following third parties:
- email service providers to notify you and for direct marketing purposes;
- services for operating processes;
- payment services operators;
- website analytics companies to analyze data and improve our services and the Platform;
- advertising companies for marketing purposes;
- social media companies to promote and be present in social media.


We store personal data as long as we need it and the retention practice depends on the type of data we collect, regulatory burden, and how we use the personal data. The retention period is directly mentioned or based on criteria that include legally mandated retention periods, pending or potential litigation, tax and accounting laws, intellectual property or ownership rights, contract requirements, operational directives or needs, and historical archiving.

In some circumstances, we may anonymize your personal data for research or statistical purposes in which case we may use this information indefinitely without further notice to you.


The California Consumer Privacy Act (CCPA) provides Californian residents with specific rights regarding their personal data. When the CCPA is applicable, you may request to disclose some data to you about our collection and use of your personal data over the past 12 (twelve) months. You may ask us to delete personal data collected from you unless there are exceptions. If we sell personal data, you may opt-out of that sale.

We may not discriminate against you for exercising a CCPA right and if you choose to enforce applicable CCPA rights, we shall not charge you different prices or provide you a different quality of the services.


We may change the Privacy Policy at any time. We will inform you in advance of the changes to the Privacy Policy using the available means of communication such as email, notification, or the like.


If there are any questions regarding this privacy policy, you may contact us using the information below.
IDZ Digital Private Limited
607, Western Edge II, Borivali East, Mumbai 400066, India
Phone number: +918369870378